Rather than starve the former Unilever brands, KKR saw an opportunity that could not be overlooked: the appeal and profitability of plant-based foods. Margarine is often recommended as a heart-healthy replacement for butter. Related >> How butter is reclaiming the crown in spreads kingdom. Margarine has an interesting past. It is mandatory to procure user consent prior to running these cookies on your website. How does this food fit into your daily goals? A wholesaler, Pat Lawson Enterprises at Alaba-suru market, Lagos-Badagry Expressway, confirmed that the most patronized by consumers is the Blue band margarine… These cookies will be stored in your browser only with your consent. It’s a good good feeling! Coming Soon. Sung by Joe Brown in a cockney accent in skiffle style, to the tune of "What a crazy world we’re living in." “After a long history in Unilever, we have decided that the future of the spreads business now lies outside the group,” chief executive Paul Polman said in a statement. And, hydrogenation is no longer used to make margarine firmer and texturally closer to dairy butter. In 2002, Unilever Kenya Limited sold off its well known Kimbo and Cowboy cooking fat brands to rival Bidco Oil Refineries Limited, as well as Veebol and Tiger brands. Breakaway chocolate biscuit: c.1972 . Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Unilever built a global margarine and spread business that included over 100 brands including Flora, I Can’t Believe It’s Not Butter, Blue Band. Add To Cart. Because margarine is a plant-based fat, it also contains amounts of vitamins A B1 (Thiamine) B2 (Riboflavin) D and E. Blue are an English boy band consisting of members Antony Costa, Duncan James, Lee Ryan and Simon Webbe.The group originally formed in 2000 and has released three studio albums, All Rise (2001), One Love (2002) and Guilty (2003) that all peaked at number one in the United Kingdom alongside releasing 16 singles, over a four-year period. It operates across 66 countries around the world. While used for many of the same purposes, butter and margarine are two very different products. The Board of Directors and shareholders of Unilever Ghana have approved the sale of the company’s Blue Band Margarine business to KKR and Co as part of a global sale of all of Unilever’s spread businesses across the world. It is produced by Upfield except in southern Africa, and by Remgro-owned Siqalo Foods in southern Africa. © Copyright 2017 - Newspaper WordPress Theme by TagDiv. Nabisco, maker of Fleischmann's and Blue Bonnet brands, was barraged with calls last year from cooks asking how to bake with the new stick spreads. 100 % 9g Fat. By focusing on the sustainability of margarine, Upfield is altering its ingredient lists by “…reducing each product to around five natural ingredients to create cleaner labels.”  Financial Times reports that originally KKR intended to “…strip out inefficiencies but decided on a new strategy after spotting consumer appetite for ‘sexy’ plant-based foods.” Apparently, Upfield made the correct decision, as its net sales grew 1.3% in 2019. ₦ 700. This category only includes cookies that ensures basic functionalities and security features of the website. Luxury “Blue Band Margarine” was made by Unilever and it first appeared around 1920, when it was produced in Holland. Goodbye, Blue Band: Why Unilever is selling margarine business. These cookies will be stored in your browser only with your consent. After 30+ years of eating margarine (Mom always bought Country Crock. You have entered an incorrect email address! Serving Size : 1 tbsp (14g) 88 Cal. The current eating scene is undergoing vast alterations. Predecessor: Unilever. The latest moves are aimed at making the company more attractive to investors and forestall any further unwelcome advances from rivals. Butter reclaims crown in kingdom of spreads, Inspired by Uber Drivers, M-Pesa Agents Want Perks & Recognition as Safaricom Employees, Eveready Taps Sameer Executive as Acting Managing Director, Auctioneers’ Desperate Search for Buyers in Newspapers Reveals Kenyans’ Struggles, Safaricom Crowned Kenya’s Top Taxpayer After Forking Out Ksh98B in 2020, Women Owned SMEs to Reap Big From Equity’s Newly Signed SME Guarantee, KRA Warns Kenyans on Fraudulently Registered Vehicles, Why Hotels Are Doomed for the Next 3 Years. Blue band margarine is available at different fat levels to suit everyone, there is a 70% fat spread blue band margarine and also a low fat spread blue band margarine. Blue Band margarine. I’ve bought Blue Bonnet for 10 years.) Upfield states that it, too, sources 100% of its palm oil from physically certified sustainable sources. The Dutch-British consumer products giant said Thursday it is selling off its underperforming margarine division, just weeks after spurning the takeover bid by US rival Kraft-Heinz. Save my name, email, and website in this browser for the next time I comment. And as more people become conscious of their diets and the impact it has on their health, it’s expected that products such as Blue Band with their two faces stand to lose. Blue Band Original contains 6 good start vitamins and Omega 3 & 6 for the growth and development of you and your children. While the boys may be living quieter lives now, one things for sure - they're all still totally dreamy! Fat 58g. Indeed, for school children especially, it is a constant companion in their lockers to supplement the taste of food and spread on the innumerable loaves of bread that must be consumed the whole school term! But, now margarine is morphing into healthier fare, as margarine is naturally plant-based. Blue Band Spread for Bread is a low-fat spread which is suitable for spreading only. Newspaper is your news, entertainment, music fashion website. It’s every mother’s mightiest ally in the pursuit of a healthy, happy family and amazing for all ages! This category only includes cookies that ensures basic functionalities and security features of the website. Blue Band has been a household name in the Netherlands for over 90 years! Blue Band (known as Rama in Germany) is a brand of margarines, cheese spread and vegetable fat spreads. DEBUNKED: 14 Million Kenyans Not Blacklisted by CRBs, CONFIRMED: American NGO Has Launched ‘Adopt a Clitoris’ Campaign in Kenya, FAKE: New York Times Did Not Publish Article Urging America to…, FALSE: Kajiado Governor’s Car Did Not Hit and Kill Boda Boda…, FAKE: Barbara Kyagulanyi, Bobi Wine’s Wife, Not The Lady Harassed By…, Long-serving Nakumatt executive finally leaves, Africa’s biggest bottle buys Kisumu’s Equator Bottlers, How butter is reclaiming the crown in spreads kingdom, Nakumatt loses top manager in new management structure, Who killed margarine? Margarine has now become a darling of the alternative dietary regime crowds. The investigations follow a video clip that went viral showing Blue Band margarine failing to melt in boiling water. The Unilever global spreads unit was set up as a separate unit in 2015 but “remains challenged in developed markets and we have now taken the decision to launch a process to either sell or demerge spreads,” the company said. The milk chocolate suggestive biscuit. People purchase it in the name of butter but in reality it is margarine and not butter. Unilever last week announced the results of its anticipated comprehensive review that came after its surprise bid from US food giant Kraft Heinz Company last month. 9 / 67g left. For some people, however, I do recognize that for them Blue Band and other margarine brands out there are simply unhealthy by the mere fact that they’re processed and have additives. 88 / 2,000 cal left. Blue Band Blue Band - Margarine. While many had expected the Anglo-Dutch consumer goods company to separate its personal products and food businesses, the firm instead decided to isolate its spreads business, indicating that “the future of the spreads business now lies outside the Group.”. Next Read >> Africa’s biggest bottle buys Kisumu’s Equator Bottlers. Daily Goals. A Dutch brand developed by Van den Bergh it remains widely available in Germany, where it has been sold since 1924. But do you really know the difference between butter and margarine? Read also: Blue Band margarine creates fun for Nigerian children. It means never taking your eye off of changing customer needs. Unilever does not see the basis for any further discussions,” it said at the time. Although it has expanded into other foodstuffs and hygiene products, margarine is still a central part of the company. Margarine can be used as a spread, or integrated into cooking/baking as a more shelf-stable option as opposed to butter and oil. Revitalizing a brand by focusing on satisfying changing customer habits and attitudes keep brands relevant for enduring profitable growth. Blue Band (Netherlands) Edit. But opting out of some of these cookies may affect your browsing experience. Original Blue Band Margarine. You also have the option to opt-out of these cookies. Margarine has an interesting past. 0 %--Carbs. In the video, what is said to be a cut of Blue Band Margarine, produced by UNILEVER Nigeria Plc, is placed in glassware, and hot or boiling water is the poured over it. This website uses cookies to improve your experience while you navigate through the website. ASIN B006MYC0XS Customer Reviews: 5.0 out of 5 stars 2 ratings. 30%. The sale amounted to 8.1 billion dollars. It was made from a special blend of vegetable oils, which do not harden even at fairly low temperatures. Margarine is a non-dairy spread that was previously marginalized due to its hydrogenation, which turns polyunsaturates into saturates and trans-fatty acids. The review is expected to be completed by the end of the year. Necessary cookies are absolutely essential for the website to function properly. The acquired business was set up under a new corporate entity called Upfield. Locally, this will be the seconding time the company is selling off popular brands. This new positioning is clearly articulated on Upfield’s website… “We are the largest plant-based consumer products company in the world and we have embarked on a journey to deliver a ‘Better Plant-Based Future’ to the benefit of our customers and consumers alike.” Along with this statement is the commitment to sustainability including a policy paper titled, “A Better Plant-Based Future.”, According to Financial Times, Upfield is determined to change the image of margarine. There are no clues as to which dining and cooking behaviors will last or fall away fast. Finally, the benefit I consider the most fabulous is because it is pocket friendly. ₦ 3,000. 2011–present V • T • E Upfield. Unilever last week announced the results of its anticipated comprehensive review that came after its surprise bid from US food giant Kraft Heinz Company last month. Earth Balance is a two-decades-old enterprise that makes vegan alternative butter spreads, nut butters and snacks. We'll assume you're ok with this, but you can opt-out if you wish. He said Unilever would not change its long-term business model, which he described as one of “sustainable value-creation”. Blue Band Margarine Spread For Bread 450gX3. The Blueband Roots3 Margarine 1Kg is Now On Jumia Kenya At Carrefour Shop online. In February, Unilever snubbed an offer of an 18 percent premium on its share price from Kraft saying it “fundamentally undervalued” the Rotterdam-based group. Sodium 2,216g. Goodbye, Blue Band: Why Unilever is selling margarine business. But unfortunately the solo success the Blue boys were expecting didn’t materialise. Margarine has now become a darling of the alternative dietary regime crowds. 84 / 2,300g left. Log Food. By Larry Light, CEO Arcature Brand Consulting. Blue Band helps us to get a healthy diet with all important nutrients, including the fat-soluble vitamins A, D and E. Within our assortment you will find various Blue Band products that you can easily order online. What is clear is that the appeal of plant-based food alternatives is a growing customer desire. Kraft’s pursuit of Unilever would have merged the maker of Kraft cheese and Heinz ketchup to its European counterpart, whose products include Q-tips, Hellmann’s mayonnaise and Ben & Jerry’s ice cream. THE Zambia Compulsory Standards Agency and Lusaka City Council have instituted investigations into the Blue Band margarine that is allegedly not melting under any conditions. We also use third-party cookies that help us analyze and understand how you use this website. Unilever’s Spreads business includes brands such as Becel, Flora, Country Crock, Blue Band, I Can’t Believe It’s Not Butter, Rama and ProActiv. Subscribe to our newsletter to get updates on our latest offers! Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. ₦ 2,500. New to Jumia? Part of Kohlberg Kravis Roberts. Recently Viewed See All. Upfield is also focused on sustainable palm oil. Single Digital Issue: The Billionaires List, Feb / March 2021, Single Digital Issue: African of The Year - Forbes Africa December 2020 (special issue), Single Digital Issue: Nigeria 60 - Forbes Africa Oct/Nov 2020, Single Digital Issue: James Mwangi Cover - Forbes Africa Aug/Sep2020, Single Digital Issue: Forbes Africa June/July 2020. Blue Band is a constant source of vital vitamins for African families. Ordinarily, the terms brand revitalization and private equity are not commonly used in the same sentence, so kudos to KKR. Unilever’s margarines and spreads include such household brands as Flora, along with Blue Band and Rama. Unilever was looking at it “with the objective of achieving greater simplification and strategic flexibility.” “We always have worked our operational model and driven efficiency,” Polman told the BBC’s Today programme. Unilever issues disclaimer on Blue Band margarine By Natalie Ngosa on July 11, 2018 UNILEVER was yesterday compelled to issue a disclaimer on its Blue Band spread for bread brand following a video posted on social media showing that its product was insoluble even at … Consumer Protection Council (CPC) is expected to answer this question after it concludes investigation into the claims of a social media video circulating with fury in the country. Most people have strong opinions about which one they prefer. 17%. We also use third-party cookies that help us analyze and understand how you use this website. In the past, margarine was often made of hydrogenated oils and was rich in trans fatty acids. Some products were jettisoned, but this was to be laser-focused on the brands that fit the overarching portfolio’s new positioning. Take a walk down the dairy aisle and you’ll notice an ever-growing selection of butter and margarine. Blue Band is a leader in Kenya. Blue Band Margarine. Margarine (Mentega) 8oz by Blue Band Often used as a place-holder for butter. A familiar name in African households, Blue Band has been used since 1955 on breakfast tables. Necessary cookies are absolutely essential for the website to function properly. The products have been designed to create “… a conscious, rewarding way of living.” As part of its philosophy is its original commitment to being “ethically plant-based.” The palm oil it uses is a non-GMO, non-hydrogenated oil. Brands, such as Blue Band, that were derided as pale non-dairy substitutes are now desired as manufacturers update and revise ingredients. ₦ 1,000. In 2017, after a very high-priced bidding war, investment firm KKR walked away with the prize, offering … These cookies do not store any personal information. But opting out of some of these cookies may have an effect on your browsing experience. Unilever is listed in both London and on the Amsterdam AEX, where its share price Thursday was slightly lower 0.17 percent in early morning trade at around 46.50 euros a share. Its products are vegan, plant-based and non-GMO. Because of hydrogenation, and its non-buttery texture and taste, margarine sales declined over the last decade. 5.0 out of 5 stars Best Sellers Rank 326,188 in Grocery (See Top 100 in Grocery) France’s first president (1848-1852), Napoleon III, the nephew Napoleon I, asked for an alternative to butter due to food shortages that affected feeding the French army. As veganism and vegetarianism diets become more embedded into people’s lifestyles, anything plant-based is now perceived as good. However, the really cheap margarine is easily identifiable for its waxy texture and lackluster taste. Burton’s Bingo caramel bar. With Eric Idle’s “nudge nudge” advert adapted from Monty Python. The band reunited to take part in the Eurovision Song Contest in 2011, and then went on to released their fifth album in March 2015 before splitting again. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are as essential for the working of basic functionalities of the website. You also have the option to opt-out of these cookies. Fitness Goals : Heart Healthy. Unilever’s Blue Band have become a household name, almost every child loves having blue band at their breakfast table. This website uses cookies to improve your experience. Additionally, as part of its investment, Upfield is pouring €50 million into a new Food Science Centre in Wageningen, the Netherlands, that will focus on sustainability, health, and taste in plant-based food, according to foodnavigator.com. Current alternative butter brands made from plants contain healthy unsaturated fats. Plant-based foods and beverages are seen as healthy and planet-friendly, an image that appears to override the idea that processing also takes place in their production. History Talk (0) Share????–2011. Unilever built a global margarine and spread business that included over 100 brands including Flora, I Can’t Believe It’s Not Butter, Blue Band. Butter is a natural food made from milk, while margarine is a processed … New logo/packaging: Rama, Blue Band and Planta (Unilever margarines) The multinational consumer products company Unilever was founded in the 1930s as a merger between a soap producer and a margarine company. In 2017, after a very high-priced bidding war, investment firm KKR walked away with the prize, offering Unilever approximately US$7.7 billion (€6.8 billion). In the US, Earth Balance is one of Upfield’s biggest competitors. Unilever Ghana Limited has been producing Blue Band Margarine […] The bid, which had valued Unilever at a whopping $143 billion, had “no merit, either financial or strategic, for Unilever’s shareholders. It came as global food companies struggle with anaemic economic growth in many key markets. These cookies do not store any personal information. Brands, such as Blue Band, that were derided as pale non-dairy substitutes are now desired as manufacturers update and revise ingredients. Calorie Goal 1,912 cal. The primary factor that sets them apart is what they’re … Brand success requires being the best at something relevant and differentiated. This website uses cookies to improve your experience while you navigate through the website. This website uses cookies to improve your experience. 0 %--Protein. Earth Balance is involved in the Roundtable on Sustainable Palm Oil (RSPO), committed to environmentally and socially responsible palm oil production. Blue Band Original is a medium fat spread that can be used for spreading, cooking and baking. I still remember the day that Blue Band margarine was introduced to Alamdar Bakery in my home-town of Quetta, Pakistan. BusinessToday is the leading independent news organisation in Kenya, recognized nationally for its authority, professionalism and accuracy. Even if you visit Unilever website or check the wrapper you will find that Unilever never claims it to be butter. Brand revitalization requires finding and satisfying a new, important customer need. Blue Band Margarine Spread For Bread 450g. We provide you with the latest breaking news and videos straight from the entertainment industry. See Also >> Long-serving Nakumatt executive finally leaves. form_email-label. A chemist, Hippolte Mege-Mouries created “oleomargarine” and the rest is history. With its great wall of Marshall amps and its corrosive fuzz guitars, the San Francisco power trio Blue Cheer played heavy metal before there was a name for it. And, The Good Food Institute reported “… sales of plant-based alternatives to meat, dairy and eggs rose 11% year on year in the US to $5 billion in 2019.”. While many had expected the Anglo-Dutch consumer goods company to separate its personal products and food businesses, the … 4.5 out of 5 (19) Add To Cart. With some recipe changes and new marketing, KKR could leverage its portfolio as a healthier and more sustainable way to eat. Upfield, Former Unilever brands, Margarine and spreads, Food and drink in the Netherlands. Blue Band Butter Blue band Margarine ... Blue Band Cuisine African Format Dried Manufacturer Unilever Additional Information. We'll assume you're ok with this, but you can opt-out if you wish. Breakaway. The move came amid a company review launched in the wake of February’s surprise takeover bid by US food and beverage giant Kraft-Heinz. I would not claim to be able to identify real butter at all. Blue Band Baking Margarine > Nutritional Facts.